Reverse Logistics

Simply stated, reverse logistics involves all activities associated with a product after the original point of sale that seek to maximize the item's value, extend its use, or mitigate its costs, including:

  • Professional customer service and technical support services
  • Returns processing
  • Product repair, refurbishing and remanufacturing
  • Recycling and disposal
  • Warranty management
  • Asset tracking and custom reporting

Because of the potential cost and complexity of after sales support, most product manufacturers choose to partner with a third party that can provide lifecycle management expertise.

Bell's expertise in reverse logistics is based on a thorough knowledge of technology products and extensive experience servicing and supporting equipment and end-users. Partnering with Bell to manage your reverse logistics services allows your business to:

  • Focus more strategically on product design, development, production, marketing and sales
  • Implement product improvements based on customer experience data, failure data and return rates
  • Realize savings and reduce security risk through effective asset management
  • Maximize the lifecycle value of your assets


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